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1. What are the problems associated with organising a multi-country survey? How

1. What are the problems associated with organising a multi-country survey? How might the results of such a survey enable a firm to decide whether a regional rather than a country specific strategy is optimal? 2. In the early stages of overseas market development, agents are often used by firms as a form of representation. Under what circumstances would a more direct form of representation be used? What issues must be taken into account when making such a change? 3. Discuss, with examples, the impact of SCLEPT factors in the design and packaging of products for foreign markets.

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