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Answer the following questions (be sure to relate to the group project when expl

Answer the following questions (be sure to relate to the group project when explain the terms)   One and a half to Two pages for each.       1.____ Explain the difference between informational ads and transformational ads. 2.____ List six benefits and disadvantages an advertiser will experience by incorporating magazine media into the creative mix used for advertising 3.____ Define/ describe/ and give examples for the two dimensions needed for great advertising 4.____ List six benefits an advertiser can receive by incorporating newspaper media into its creative mix. 5.____ Define/Describe/ and give examples for the potential problems with visual media 6.____ Describe five different types of headlines used in advertising and described in 7.____  Describe typography and the four important criteria for selecting typography 8.____  What are the advantages/disadvantages of using online advertising 9.____  Compare/Contrast  reach and frequency in advertising 10.____  When is TV advertising a good decision ? 11.____   Name any four rules of the layout that an artist must follow when creating an ad.

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