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STRUCTURED TO BE REVISED AND EDITTED Synopsis Dell Inc. was founded in 1985 by

STRUCTURED TO BE REVISED AND EDITTED Synopsis Dell Inc. was founded in 1985 by 19 year old Michael Dell. While living in a dormitory at the University of Texas, Michael Dell came up with the ideal to purchase personal computers from local retailers’ excess inventory. He did added additional memory along with disk drives. He did not have a store front to sale his computers but he did have the trunk of his car. Advertising was done in the local newspaper where the computers were offered for 10 to 15% lower than the retail price. During his first year, his sales reached over $600,000 and doubled each year after. Dell left school after his freshman year to put more time into his business. All of his computers were made to ordered and delivered to the customer that cut out the middle man. The computers were listed as the best personal computers by PCWorld and PC Magazine. Resources Computers were manufactured cheaper and quicker than their competitors because they had no cash flow problem due to the customers paying before the suppliers received their payment. There also was no parts inventory. Capabilities Dell discovered how to simplify IT management, and accelerate results with their software solutions from enterprise solutions to software services and licensing. Core Competencies Dell is one of the largest corporation that sells, manufacture and supports computer products and related hardware components. Dell has been doing well in the presence of strong competitors HP, IBM, Toshiba, Sony, and Apple. The core competencies of Dell Computer which make it strong and competitive is the IT industry. Finding of Fact The largest direct-sale computer vendor in the world, Dell Computer Corporation sells desktop personal computers, notebook computers, network servers, and a variety of computer peripherals and software. The manufacturer sells its equipment directly to consumers, largely businesses and government agencies, through its toll-free number and its web site. Dell also sells workstations, network servers, and high-end storage products. Works Cited Wheelen, Hunger, Hoffman, Bamford. Strategic Management and Business Policy. Boston: Pearson Learning Solutions, 2015.


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